PostgreSQL
Relational datawith extensions and rigor when it matters.
Overview
Default relational choice for many products
Postgres combines ACID guarantees, rich SQL, indexing options, and JSON columns when a bit of schemaless flexibility helps — without abandoning transactions.
Where it shows up
When we standardize on Postgres
Core product data
Users, billing, and invariants that need joins, constraints, and clear migration history.
Analytics-friendly schemas
Dimensional models and reporting views with performance tuned to real query patterns.
Hybrid payloads
JSONB for evolving attributes alongside relational foreign keys and checks.
Practice
Schema and operations
- Migrations reviewed like application code — reversible steps and zero-downtime paths when needed.
- Indexes and explain plans tied to production workloads, not only local datasets.
- Backups, replicas, and restore drills before you need them under pressure.
Next step
Designing or scaling Postgres?
We can help with schema design, performance tuning, and runbooks that match your hosting.